From memes to inspirational quotes and professional studio shots of products, there’s a lot you can do to elevate your website and its branding. Like with other social media platforms, Instagram also has some easy best practices in terms of how often (and when) business pages should post content. Generally, Sprout Social has found that Wednesdays at 11 a.m. and Fridays from 10 a.m. to 11 a.m. are best for engagement, with Wednesday being the best day of the week to post. And on average, one post a day is max.
Of course, there isn’t a universal recipe for how many times a week you should post. As you can guess, it varies too much by audience and niche. Still, we think at least 3 times a week is ideal (Monday, Wednesday, and Friday) to capture all facets of the work week.
Once you know how to attract followers and post on an organized schedule, it’s also smart to keep in mind how you can keep engagement (clicks, comments, likes, shares) of your Instagram page for business.
When establishing your content calendar and brand strategy, one major piece of prework a brand should do is conduct hashtag research. Hashtags are the keywords of Instagram, as they act as tags for any user to search for to explore content. Look into competitor hashtags, trending hashtags, and what unique hashtags you can utilize for your brand or any campaigns you have.
As people engage with your business, don’t forget to also be engaging as a brand and to respond to comments or likes on your posts.
A final approach to raising your brand awareness is to get your brand involved in engagement groups (some are free, some are paid), which are small communities of niche-like accounts that co-engage with one another’s accounts to boost engagement rates. In these groups or pods, there generally are rules in regards to link sharing and what type of engagement you need to engage in (ex. “Like” posts only, comment on posts only, repost posts only).
