It is important to have opportunities within the business environment for women
to enter into business. Following are some such opportunities which can be seen in
the economy of world.
1. High demand created for services
A high demand for different services has been created in order to fulfill human
needs and wants owing to the facts like busy schedules of people, and increase in
income levels. Opportunities are open for women to provide those services.
Examples :-
Selling processed , foods
Laundry service , Day care service
2. Existence of business opportunities which can be started with a low investment
and low risk.
Examples :-
Event management – organizing different functions
Organizing local and overseas tours
3. Unique financial and non -financial incentives being introduced to women.
Examples :-
Giving loans at lower interest or interest free
Conducting entrepreneurial training programmers for women
4. Changing social attitudes regarding women.
Examples :-
Recognition given to women
in the society has been increased
Acknowledging the economic
contribution made by women
Women engaging in activities
which were under male
dominance
Some strengths of women to be an entrepreneur are given below.
# Ability to use the inherent skills.
# Having self-discipline.
# Ability of balancing the private life and the business activities.
# Ability of using time effectively.
# Having a high level of creativity.
# Ability of building close relationships with different parties and developing
trust through that
# The attitude in the society that women are reasonable and trustworthy.
Being frugal.
Barriers for women entrepreneurship
Women encounter different barriers when they run
businesses. Sometimes women refrain from being
an entrepreneur due to those barriers. Some such
barriers are given below.
# Challenge of balancing the roles of the
personal life and the role as an entrepreneur.
# Women have to give prominence to
household activities and as a result
attention given to the business can go
down.
# Independence of women has not yet been established in the society.
# Dislike to do businesses is going beyond the tradition.
# Programs which promote women entrepreneurship are not enough.
# Difficulties of obtaining capital.
