Wholesale trade

Purchase of goods with the purpose of reselling is called wholesale trade. A seller who engages in wholesale trading activities is known as wholesaler.

Examples :-
Selling 50 kilograms of rice to a retailer
Selling a stock of cement to a contractor to construct a building

Characteristics of wholesale trade

# Purchasing goods for the purpose of reselling.
# Often selling large quantities of goods in one transaction.
# Selling a few selected items.
# Unit selling price is relatively low.
# Providing trade discounts i.e. reducing a certain percentage from the listed price of goods in a sale.

Differences between retail trade and wholesale trade

Retailer and wholesaler are both middlemen engaged in distributing required goods and services to consumers. However, depending on how the business activities are conducted, the following differences can be observed between retail trade and wholesale trade.


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