Preparing to monetize

Before you start monetizing, there’s one basic thing you need to do to ensure your current and future monetization success: start building an email list.

Here’s why it is so essential:

If you start to capture email addresses at the start of your blog, you will have the chance to retain your first visitors as lifelong readers. No one has to know there’s only one subscriber on your mailing list so far if you don’t tell them.

Before you have monetization strategies that need email promotion, you can use your email list to drive traffic to your blog by promoting your content.

• Your email list subscribers are yours. You can’t save contact information about fans of your page or followers on your Twitter account. Your email list, on the other hand, is exportable. So if your email marketing provider decides to shut down, you take your list and move it elsewhere as opposed to lose it completely.

• Your email list subscribers have more of a chance to see your email messages than social media updates. Facebook reach is slim, as is other networks, since most people are following hundreds of other people and businesses. Getting in someone’s inbox means that they will at least see your name on a regular basis, regardless of whether they open that email. And when they do open that email, you have their undivided attention.

• When you start utilizing monetization methods such as email list sponsorship, affiliate marketing, or selling your own products, you will have grown a loyal audience that is used to receiving and consuming your emails. This is much better than starting a list and selling to your subscribers right away.

Fortunately, email marketing does not have to cost and arm and a leg before you start generating revenue. Some email marketing tools allows you to have 2,500 subscribers and send unlimited emails per month to them for free like SendPlus. It’s a great option for those who need to start a list, but don’t have the budget until they start earning revenue.


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