Marketing Management Quiz

Multiple Choice Quiz

4 points for each correct answer

40 minutes to answer all the questions

Take 75% or higher than to get your certificate

Time Left: 40:00

01. Marketing management is ________.

02. The buying process starts when the buyer recognizes a _________.

03. Adding new features to a product is advocated by which of the approaches?

04. Which of the following is NOT considered a type of reseller?

05. The objective of price can be,

06. Which of the following marketing mix element generates revenue?

07. The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.

08. Which one of the following factor relates to family that influences consumer behavior?

09. Which one of the following is a key to build lasting relationships with consumers?

10. The traditional view of marketing is that the firm makes something and then ________ it.

11. Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?

12. Which of the following is NOT included as a basic idea in the definition of marketing concepts?

13. The basic role of promotion is _____.

14. Advertising appropriations are largest for which type of product?

15. Buying and selling of mass consumer goods and services comes under which of the following markets?

16. Which of the following is NOT included in product decisions?

17. Competitive edge of your company can be best classified as,

18. A ___________ is a detailed version of the idea stated in meaningful consumer terms.

19. ___________ involves designing and producing the container or wrapper for a product.

20. The objective of price can be,

21. A brand name is one of the elements of the,

22. Customer cost will be considered as which of the following Ps of marketing mix?

23. Good marketing is no accident, but a result of careful planning and ________.

24. The following are the objectives of promotion except,

25. The extended Ps of service marketing mix are,

Get your certificate