Communication services

Communication is an important supporting service requires for the successful operation of a business. Communication is known as the exchange of messages, information and ideas among different parties through any medium.

Importance of communication for business activities

Today, a revolutionary growth can be observed communication parallel to the development of information technology. Accordingly, different communication methods are in use. In this competitive market, communication technology has become an essential service for the success and survival of businesses.

The communication is important to obtain required information for the business as well as to provide information to the various stakeholders of the business. Since we are now living in an information technology era, communication is vital for businessmen in order to make different decisions.

Communication can be divided into two main parts depending on the various stakeholders.

01. Internal communication
02. External communication

Internal communication

This means communicating messages, information and ideas via various mediums between different parties within an organization. This communication always occurs among owners, managers and other employees. Since internal communication is required when performing the business activities, the frequency of occurrence of this communication is very high. Further, in internal communication the distance between the sender and the receiver is minimum.

External communication

External communication is the communication of a business with external individuals and external organizations. This communication occurs with individuals such as different customers, suppliers, retailers, wholesalers and agents and with governmental and other organizations. The external communication occurs in less frequency compared to internal communication. Further, the distance between the sender and the receiver is relatively high.

Different communication mediums used by businesses

A business uses different communication mediums for communicating with internal and external parties. Depending on their nature the communication mediums can be categorized as follows.

Although the above communication mediums are categorized broadly into four, most of the time they cannot be limited only to one category depending on the nature of the communication.

Example :-
Telephone conversations – Electronic/ Verbal
E mail – Electronic/ Written
Skype – Electronic/ Verbal/ Written

Process of communication

Communication is not a single activity but a process comprised of few common elements.

Sender - the person or the institution sending the message
Message - information conveyed by the sender
Medium - the communication medium used for sending the message
Receiver - the person receiving the message
Response - how the receiver act on the message
Feedback - reply, either verbally or non-verbally, regarding the message sent from the receiver to the sender

Factors to be considered when selecting an appropriate medium of communication

Any individual or an institution need to consider several factors when selecting a communication medium in order to carry out communication activities productively and effectively. 

An appropriate communication medium requires to be selected depending on the information expected to be communicated and the objectives of communication

An appropriate communication medium needs to be selected depending on how quickly the information to be delivered.

The total cost for communication is an important factor to be considered. Due to the advancement in technology, low cost communication methods have been created.
Example :- Short Message Service (SMS)

The receiver should be able to understand the message clearly.

Easy to use
The communication medium should be easy to use depending on the knowledge and skills of the sender and the receiver.


Post a Comment

* Please Don't Spam Here. All the Comments are Reviewed by Admin.

buttons=(Accept !) days=(20)

Our website uses cookies to enhance your experience. Learn More
Accept !